Brand of the Year
Based on the results of 2023, the main prize in the “Brand of the Year” nomination goes to Alfagomma Hydraulic S.p.a. (Italy). This is the third time the company has received first place in this category; previously, the supplier Alfagomma became Brand of the Year in 2013 and 2021. Since 2010, Hydravia has been an important strategic partner of Alfagomma and a distributor of its brands Dunlop Hiflex, Alfagomma and Argus, recognized as one of the best in the Professional segment.
In 2023, Hydravia's sales of high-pressure hoses (HPH) under the Dunlop Hiflex brand increased by 35%, and Alfagomma industrial hoses by 40%. There has also been a significant expansion of the range of industrial hoses, the quality of product packaging has improved and the number of complaints has decreased, which indicates constant joint work on the characteristics of the supplied products.
Winners of previous years
![PARKER HANNIFIN](/upload/resize_cache/iblock/175/120_120_1/k79yhjzpp8fjaolgikmxz1i3nu2kiwd7.jpg)
- Sales dynamics for the year in Russia;
- Supplier investments in brand image in Russia;
- Share of claims in sales volume;
- Product quality in relation to price;
- Supplier loyalty
- Commemorative figurine;
- Certificate;
- Additional investments in brand development*