Brand of the Year

Dunlop Hiflex - winner of the Brand of the Year 2024 award.

Dunlop Hiflex is part of the Italian Alfagomma concern. This is the fourth victory for Alfagomma Hydraulic Spa. The company previously received the award in 2013, 2021 and 2023. Since 2010, Hydravia has been an important strategic partner of Alfagomma and a distributor of Dunlop Hiflex, Alfagomma and Argus are among the best brands in the Professional segment.

In 2024, Hydravia increased sales of high-pressure hoses (HPH) under the Dunlop Hiflex brand by 35%, and industrial hoses of Alfagomma by 40%. This success is due not only to the high quality of Alfagomma products, but also to ongoing joint work to improve product characteristics, expand the range and reduce the number of complaints.

It is worth noting that the factories of this company also produce VERSO high-pressure hoses.

The victory of Dunlop Hiflex confirmed the company's leadership in the market of hydraulic hoses and components. The brand's products meet world standards and are distinguished by their reliability and quality of manufacture. Thanks to cooperation with Alfagomma, Hydravia can offer its customers the most modern and innovative solutions in the field of hydraulics.

Winners of previous years

2024
DUNLOP HIFLEX
2023
ALFAGOMMA
2022
CAST
2021
ALFAGOMMA
2020
CAST
2019
PARKER HANNIFIN
2018
CAST
2017
O+P
2016
CAST
2015
CAST
2014
VERSO
2013
ALFAGOMMA
2012
CAST
2011
H-Point
2010
POWERMASTER
2009
VERSO
2008
O+P
2007
O+P
2006
Bezek
2005
TIEFFE
Brand of the Year is an award presented by Hydravia to the brand that has shown the best results over the past year on the Russian market. The following indicators are taken into account:
  • Sales dynamics for the year in Russia;
  • Supplier investments in brand image in Russia;
  • Share of claims in sales volume;
  • Product quality in relation to price;
  • Supplier loyalty


The winner is determined by a jury vote (customer survey, company employee opinion) and receives:
  • Commemorative figurine;
  • Certificate;
  • Additional investments in brand development*
*at the discretion of Hydravia LLC: purchase of products or promotional events.